BUD LIGHT SELTZER
Introducing Bud Light Seltzer: An easy-drinking hard seltzer with a hint of delicious fruit flavor. We make our hard seltzer with a unique process made to deliver the most refreshing taste possible.
PACKAGE DESIGN • DESIGN STRATEGY
MICHELOB ULTRA FINISHERS CAN
Michelob Ultra is as well known for their dedication to fitness as they are for superior beer. What better way to celebrate at the end of each race than with an ice cold Ultra Finishers Can?
PACKAGE DESIGN • DESIGN STRATEGY
BUD LIGHT LEMONADE
This new Bud Light is the perfect balance of a clean and refreshing real squeezed taste! Premium light lager brewed real lemon peels and a splash of lemonade.
PACKAGE DESIGN • DESIGN STRATEGY
MICHELOB ULTRA GOLF
Michelob Ultra is a low carb & low calorie beer that may help you with that low score on your card at the end of the day.
PACKAGE DESIGN • DESIGN STRATEGY
SKOL RETURNABLE BOTTLE
Returnable bottles scuff over time. Time to turn that scuffing into a cool design feature!
PACKAGE DESIGN • DESIGN STRATEGY
BUSCH HUNTING/FISHING
The Busch hunting package is a unique seasonal package which increases Busch purchase consideration and reflects connections to the outdoors.
PACKAGE DESIGN DIRECTION · DESIGN STRATEGY
BUSCH SIGNATURE COPPER LAGER
Competitive drinkers perceive Busch to be a "cheap college beer" and doesn't resonate with their ideal beer that is high quality and good for relaxed occasions.
PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PHOTOGRAPHY
ROLLING ROCK
There was a need to establish a cohesive visual brand identity for the entire Rolling Rock family, reinforce core brand equity elements, and increase brand consideration.
PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PHOTOGRAPHY