Kellogg's Krave
Leveraging the success of the cereal abroad, we created an engaging new brand and package that celebrates the unique product form, real chocolate attribute and teen positioning.
INNOVATION STRATEGY · PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PHOTOGRAPHY
Cheez-It Grooves
The brand is focusing on acquiring both new and lapsed users via an innovation launch of a lighter and crispier Cheez-It cracker offering.
DESIGN STRATEGY · PACKAGE DESIGN · PHOTOGRAPHY
Kellogg’s Corn Flakes (Latin America)
Kellogg’s Latin America Corn Flakes faces an aggressive competitive environment where they have low differentiation and a higher price point, and losing at shelf.
DESIGN STRATEGY · PACKAGE DESIGN · PHOTOGRAPHY
Frosted Mini-Wheats
Kellogg's needed a new design system that felt refreshed, appetizing, and had clear navigation to accommodate their new line of flavor offerings.
DESIGN STRATEGY · PACKAGE DESIGN
Keebler Cookies
PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PACKAGE DESIGN · PHOTOGRAPHY
Kellogg's Pop-Tarts
Pop-Tarts has a commanding presence in its category, owning 85% of the market share. However, the brand franchise had outgrown its current design system and sought to refresh its visual expression.
INNOVATION STRATEGY · PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PHOTOGRAPHY
Kellogg's Raisin Bran
Kellogg's was looking to incorporate Raisin Bran's ownable assets of Sunny and 2 Scoops into the package architecture, thereby distinguishing Kellogg's Raisin Bran from its competition and ultimately contemporize the brand in the mind of consumers.
PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PHOTOGRAPHY